OOH – CONTENT
Art direction and conceptual design for Adidas? Hell yeah, I'll take the job. Go to Adidas campus in Germany? I mean, if I HAVE to.
Art direction for Adidas cycling using urban, pure performance cyclists, inspired by speed, innovation – and thrills! I created photography and styling brief as well as underground London location scouting.

The shoot over 2 days included art direction for three distinct ranges of clothing and accessories in daylight and at night. The work is used for content on web and social for Adidas as well as third parties.
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