OOH – EXPERIENTIAL
A Gin Map of Manchester, a cocktail treasure hunt and digital OOH for Bombay Sapphire’s World Gin Day campaign.Scanning the Gin Map of Manchester on OOH accessed video content for each bar’s signature Bombay Sapphire cocktail. When you went to the bar and ordered the cocktail you could enter to win tickets to an exclusive banquet. The idea was to create a magical gin treasure hunt!
