SOCIALS – SHOPPER
British Paints were looking to capture new imagery and video to support the relaunch of Clean & Protect paint as well as fresh exterior shots for 4 Seasons paint.
I creatively directed this project from figuring out the type of shots and film that would be best serve the brand, finding locations, creating moodboards for different rooms and looks, to shooting, editing and retouching for final design artwork. The outcomes for the shoot needed to have longevity and included socials, retail POS in Bunnings and other outlets, brochures and trade marketing.
