SHOPPER – ILLUSTRATION – PACKAGING
Greeting cards with a sense of humour, a hand made feel that you would actually like to give (and receive!)This card range I designed and illustrated for Hallmark with the modern women in mind.
I illustrated the cards, wrote (some of) the copy and art directed the range and marketing materials. The designs are simple, graphic and contemporary with playful typography, drawings and hand lettering for a genuine and unique feel.
Each card is printed on a textured paper stock with fine foil detailing, debossing and diecut features. The range included 18 skus.
I illustrated the cards, wrote (some of) the copy and art directed the range and marketing materials. The designs are simple, graphic and contemporary with playful typography, drawings and hand lettering for a genuine and unique feel.
Each card is printed on a textured paper stock with fine foil detailing, debossing and diecut features. The range included 18 skus.