OOH – SOCIALS – SHOPPER
A launch campaign for a new energy drink from Lucozade in the UK. Because who doesn't need a little lift sometimes?The launch visually portrays the uplift, effervescent and fruity nature of the product. I navigated legal, marketing and the sales teams/customers to get this on the shelves.
From concept I developed the strategy, packaging design, OOH, shopper POS, social media, trade and print for two flavours.
From concept I developed the strategy, packaging design, OOH, shopper POS, social media, trade and print for two flavours.
And some of the concepts work and scamps...
