PACKAGING – SHOPPER
Ribena produced a yummy Limited Edition Raspberry flavour in the UK and I got to come up with the marketing strategy, name, design and packaging!The refreshing design was a fun take on the drink, imagining a Ribena-filled pool with floats and summer vibes. It was designed to be bright and stand out on shelf, especially in the busy convenience channel. This flavour for Ribena UK was marketed to the 18-26 year old category and designed to be fun, summery, colourful and ‘Ribenary.’
