I'm Lisa, a Creative Director with 20 years' experience across Australia and the UK, leading integrated campaigns across retail, FMCG and brand.
My background spans art direction, graphic, industrial design and illustration making me a genuinely versatile creative and leader.
Most recently I led creative at Kmart, delivering national campaigns across OOH, digital and retail. I combine strong conceptual thinking with practical delivery, ensuring work lands both creatively and commercially.
I've created work for brands including Adidas, Kmart, Hallmark, Ribena, Bourjois, Rimmel, The Body Shop, Budweiser, Lavazza and more.
I'm an empathy-led mentor who believes in supporting female and non-binary creatives and those underrepresented in the industry because changing future leadership starts from the ground up.
