SHOPPER – ON-TRADE
JKR London updated Cubanisto’s super cool sugar skull branding and I created on and off-trade touchpoints, making up a BTL toolkit for ABInBev.
Appealing to this young, experience-led consumer meant unexpected ideas. For example, instead of bottles sitting on a shelf like normal, we hung them from magnetised strips. Fridges have semi-obscuring decals to enhance discovery.
I conceptualised and led a team designing the 20+ touchpoints and managed expectations with the marketing and trade marketing teams.
Appealing to this young, experience-led consumer meant unexpected ideas. For example, instead of bottles sitting on a shelf like normal, we hung them from magnetised strips. Fridges have semi-obscuring decals to enhance discovery.
I conceptualised and led a team designing the 20+ touchpoints and managed expectations with the marketing and trade marketing teams.
