OOH – DIGITAL – SOCIAL CONTENT
To launch the new range of products and improve the perception of Kmart beauty, this 3 week campaign covered OOH, social media, eDMs, ecommerce and PR activity. I was the Creative Lead on this project, art directing product and talent photography and strategically designing social content and eDMs to connect to our youth audience. Sales were up YOY across our advertised ranges.
