OOH – DIGITAL – SOCIAL CONTENT
To launch the new range of products and improve the perception of Kmart beauty, connecting to the youth customer. The brief for this 3 week campaign covered OOH, social media, eDMs, ecommerce and PR activity.
Sales were up YOY across our advertised ranges and the influencer activity and event was well-received resulting in positive conversation on social channels.
Role
Creative Lead, art direction and design
