OOH – DIGITAL – SOCIAL CONTENT
Supporting Kmart's Autumn/Winter range, this campaign's goal was to drive sales on the website, OOH and across socials while also highlighting low price leadership, trend-forward products and layering.
The campaign drove +4.5% samples YOY (surpassing the business's +3% goal) and the first week of the campaign saw the biggest week ever in knitwear, +58%.
Role
Creative Lead, art direction and design
