OOH – DIGITAL – SOCIAL CONTENT
Supporting Kmart's Autumn/Winter range, this campaign drove sales on the website, OOH and across socials. Highlighting low price leadership as well as trend-forward products and layering, the campaign drove +4.5% samples YOY (surpassing the business's +3% goal) and the first week of the campaign saw the biggest week ever in knitwear, +58%.
