OOH – SHOPPER – ACTIVATION – SOCIALS
A whole brand launch in four weeks?! Sure, I can do that! Strategy, art direction, photography and design for a new product launch by LR Suntory in the UK.
Our research and strategy led us to the headline: "Being good tastes great", to grab the attention of consumers looking for something a ‘bit better’ but still tasty.
The art direction is all about refreshment and deliciousness! Starting with packaging, concept development then experiential, sampling, POS, social, website and trade engagement, I did it all!
