OOH – SOCIALS – FILM – DIGITAL
Proud to be a Chef is a mentoring program for apprentice chefs and aspiring culinary wizards run by Fonterra. I art directed, designed and wrote copy for this project including 2 complementary key visuals, creative content, socials, digital and print ads and eDMs. I managed all creative strategy, planning through to photoshoot, production and final artwork. We planned and created content and events across phases of Hype (Pre-Launch), Launch and throughout the mentoring program. The program culminated in a gala dinner event for industry professionals as well as the aspiring chefs.
